From algorithms choosing the ideal size and shape to the upcycling of waste materials, we reveal the latest developments in packaging innovation.
The world of packaging is constantly shifting, adapting to new technology, marketing trends, and consumer demands. And over the past 12 months, those shifts have been heightened by an increasing focus on the sustainability of packaging, especially with the dramatic increase in business brought on by the pandemic.
Many packaging firms have recently reported significant increases in volumes and revenue, including Smurfit Kappa, which announced revenue growth of 5% in Q1 2021, and DS Smith, which expects its corrugated box volumes to increase by 7%. DS Smith has also announced it’s committing £100m to boost its circular economy projects, in particular the creation of a technologies hub in the UK to develop new materials to replace plastics.
“How we live our lives is changing fast due to many factors and how we all take care of the environment is a top priority,” says DS Smith Chief Executive Miles Roberts. “We are now investing more than previous years to ensure that we are leading this change and can offer customers packaging that has less impact on the environment.”
Unsurprisingly, sustainability is high on the list for many of the new trends in packaging, and one of the first materials companies are now turning to is paper/cardboard. With a European paper and paper packaging recycling rate of 84%, it has all the right circular credentials for companies wanting to increase their sustainability.