Submitted by: Josh Birch August 6, 2021
We are pleased to present the Two Sides European Campaign Update for January – June 2021.
The first half of 2021 presented many opportunities for Two Sides to do what we do best – tell the great sustainable story of print, paper and paper-based packaging and bust misleading environmental myths about our industry and its products.
With a stressed global economy, we have seen an increase in Greenwashing as organisations look to reduce costs by moving customers to digital communications. These misleading and negative statements threaten our sector, which employs 1,096,000 people in 115,700 businesses in the EU + UK. So far this year, we have engaged more than 150 companies making such misleading statements in Europe. We have published a new Greenwash information sheet to inform and engage organisations and industry associations, why this is misleading and how, in most countries, it contravenes advertising regulations.
Love Paper continues to grow in awareness and now features in newspapers and magazines all over Europe, reaching over 20 million consumers every month. However, our own sector needs to become more involved with the campaign, using the logo and message to help tell our great story.
In April, we published our latest consumer research ‘Paper’s Place in a Post-Pandemic World’. The study, which will be repeated every 2 years, aims to understand changing consumer perceptions towards print, paper and paper-based packaging
To review all of the results, please click the link below.