Submitted by: Ebony Hutt June 4, 2020
View the full report here.
Welcome to our first quarterly Campaign Update, the new report to inform our valued members and wider stakeholders of the key successes from across the Two Sides and Love Paper campaigns.
As we went into Q1 of 2020, the success continued as we welcomed 13 new members, raising our total UK membership to over 200 companies. We had a success rate of 88% for Anti-Greenwash, with 7 companies successfully changing misleading claims about the environmental impact of print and paper.
Additionally, since the extensive transformation of the Love Paper campaign in late 2019, the campaign has gone from strength to strength. We’ve had 177 adverts featured across 43 publications, including Daily Mail, Metro, Evening Standard, Guardian and The Economist, reaching at least 10 million readers.
For more, download the full report here.