Submitted by: Josh Birch April 21, 2023
Consumers today believe that paper is the most sustainable packaging material. But changing legislation and environmental pressures may affect the future of paper packaging. Learn how our industry must reassure consumers on the sustainability of paper-based packaging and what Two Sides can do for your business.
Sustainable packaging is crucial to Unilever’s business and its brand strategies. Mark Newman, R&D Director, Unilever explains how through innovation they are designing sustainability into their product packaging, to improve recyclability and utilise renewable, less fossil-based materials.
Krassimira Kazashka, Technical Director, FEFCO (The European Federation of Corrugated Board Manufacturers), will present the sustainability challenges and opportunities for packaging producers coming from the latest changes in the EU environmental legislation on hot topics like Eco-design for Sustainable Products and Green Claims. She will elaborate on the ongoing review of the Packaging & Packaging Waste Regulation, which is setting unprecedented requirements for all packaging and detail the impact on transport packaging. Today, paper and board has many sustainability credentials like renewability and recyclability, and packaging aims to meet the business needs of the customers whilst supporting the EU’s ambitions. Will this be enough to be considered sustainable in the future?
Jonathan Tame, Managing Director of Two Sides, explains why too often packaging is vilified as wasteful, with organisations increasingly making misleading statements (greenwashing) that our products are bad for the environment. With research and facts Two Sides dispels these myths and reaffirms that paper packaging is the natural and sustainable choice. Together we must inform and reassure consumers of the great sustainable story of our products.
Two Sides is a global not-for-profit organisation with more than 600 members which promotes the attractiveness and sustainability of paper and paper-based packaging. Our campaigns reassure brands and consumers that paper packaging is a natural and recyclable product, made from sustainable and renewable materials.
Two Sides provides tools, resources, and information that you can use to promote the positive, sustainable attributes of your organisation’s products. Everything is personalised and adaptable for your own communications.
The slides may be available upon request. Please request them at: firstname.lastname@example.org
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