As we step into 2023, promoting the sustainability and attractiveness of print, paper and paper packaging becomes more important than ever.

Our guest speakers at the 2023 Two Sides Partner Meeting, Philip Ricketts, Wholesale Commercial Director, Royal Mail Marketreach and Lucy Swanston, Chair of The Strategic Mailing Partnership, together explained: The evolving value of mail in an omni channel and digital world.

This session showcased the value of mail and the range of freely available support and insights that Marketreach provides brands, agencies and co-suppliers in helping them understand where best to use mail in their customer journey to drive positive commercial outcomes. The session also covered the role of The Strategic Mailing Partnership (which is free to join) and how the print industry is collaborating through this community to continually re-invent and evolve mail’s proposition to end brands and agencies.

To watch the Two Sides Partners Meeting 2023, presented by Jonathan Tame, Managing Director of Two Sides Europe, click here!

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