We are pleased to present the Two Sides Q3 Campaign Update 2020.
Never has there been such widespread attention of the environmental credentials of the products and materials we use. A seismic shift is happening in both public and business attitudes towards sustainability. More people than ever appreciate that paper can be an environmentally sound choice for reading materials, communications, and packaging solutions. But, there is still a significant underestimation of just how sustainable paper and paper-based packaging is.
It’s making our work at Two Sides more important than ever. Especially when we speak to consumers via our Love Paper campaign.
The awareness of the Love Paper campaign is growing. We are continually seeing more visitors to our website (lovepaper.org). This year to date, we have had 15,000 website visitors, 30,000 website page views and gained over 2,500 social media followers.
As a member, get involved and use the Love Paper logo in your own communications to help spread this vital message. The logo can also be used by brands, your customers and you on paper-based communications and packaging to explain their sustainable and attractive attributes. Join the likes of Oliver Bonas, Papier, Fat Face and Argos/Sainsburys! Make your application here.
We continue to work hard to ensure brands understand the environmental credentials of print, paper and paper packaging. Our Anti-Greenwash campaign combats against those making misleading claims such as “Go online and save trees”. In Q3, we successfully influenced 19 companies to change their marketing communications.
To review all of the results, please click the link below.