Submitted by: The Two Sides Team February 23, 2021
We are pleased to present the Two Sides European Campaign Update 2020.
2020 will be a year that is written about in history books. The words ‘unprecedented’ and ‘global pandemic’ still ring fresh in our ears. The year presented challenges for us all, but we were determined to continue to tell the great environmental story of print, paper and paper-based packaging. Regardless of the pandemic, sustainability has remained a key talking point.
We continued to work hard to ensure brands understand the environmental credentials of print, paper and paper packaging. In Europe, we estimate our Anti-Greenwash campaign has prevented Greenwashing, (messages such as ‘Go Green, Go Paperless’, and ‘Save Paper, Save Trees’), being seen by over 650 million customers of major banks and other service providers. How dangerous it is to let Greenwash go unchallenged!
To improve consumer perceptions of our products, our growing Love Paper campaign had last year more than 640 adverts in national newspapers and magazines, reaching more than 10 million consumers every month. Each year, we are telling more consumers than ever the sustainable story of our products and this will continue to be an important focus this year.
To review all of the results, please click the link below.