Submitted by: The Two Sides Team April 26, 2012
Two Sides US continue to educate and inform consumers.
WhatTheyThink’s Going Green has joined forces with Two Sides US to help address the “perceptions” that paper destroys forests, that electronic media are “greener” than print and paper, and that recycling is the solution to all environmental ills.
According to a March 2012 survey called “Decision Dynamics 2011, Technology and Media,” conducted by Doremus and the Financial Times, business executives continue to consume media in printed formats, or at the very least in a mix of print and digital media. To wit: when reading general business magazines, 56% of respondents stick mostly to print, while 20% consume a mix of print and digital.
Why should you care?