2. Magazines Give Us Time To Focus Without Distraction
When we read a magazine, 58% of us will be fully engaged with what we are reading or looking at in the magazine. That compares with just 35% of us who will be fully focused when reading online, when we’re much more likely to be multitasking or being lured into a rabbit warren of links that take us away from what we originally had set out to read.
A printed magazine, on the other hand, has been carefully and skilfully edited and designed, distilling the most interesting and useful information for us and guiding us through it in a focused and linear fashion. Journalist Ferris Jabr describes magazines as “offering a generous canvas for words and images, which means more opportunities for visual landmarks that help people establish a sense of progress in a text and remember where in the publication they read something”. Of course, we can bookmark the pages of a digital magazine, but how many of us actually will go back and look at that bookmark – we’re usually too busy being side-tracked by a whole plethora of links to yet more information!