The Two Sides Trend Tracker survey reports on consumer attitudes toward print, paper, paper-based packaging and tissue products, revealing both challenges and opportunities for the print and paper industry.
In January 2023, a global study of 10,250 consumers was commissioned by Two Sides and conducted online by the independent research company, Toluna.
This biennial report explores and understands changing consumer preferences, perceptions, and attitudes toward print, paper, and paper-based packaging. Looking in detail at consumers:
- Environmental Perceptions
- Reading Habits
- Packaging Preferences
- Attitudes Towards Tissue Products
Nationally representative surveys were undertaken in Argentina (400), Brazil (1,000), Chile (350), Paraguay (200), South Africa (500), the United States (1,000) and Europe, including Austria (500), Belgium (600), Denmark (500), Finland (350), France (1,000), Germany (1,000), Italy (1,000), Norway (350), Sweden (500) and the United Kingdom (1,000).