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Echoing the increase in popularity of print with brands, Ben Briggs, Managing Partner of digital marketing agency Join The Dots, spoke about the rise of doordrop use amongst brands. According to Whistl, 2021 saw a 27% increase in the number of new brands entering the doordrop market, while the first nine months of 2022 have seen 256 brands using the medium for the first time.
After outlining the opportunities for the print industry to show what it can do (Sustainability, Innovation, Education, Promotion, ‘Phygital’, Attribution) Ben moved on a demonstration of the non-linear nature of the customer journey using a bag of Opal Fruits distributed around the hall.
“The customer journey isn’t linear and is very dynamic,” he concluded. “Crucially, you need to have a measurement strategy that flexes with it and measures all the touchpoints across online and offline.”
With over 18 years of experience in the industry, Ben runs a talented team and is responsible for client strategy and the overall direction of the business. He will translate your brand’s data into insight and turn that insight into innovative media plans. He’s also a founding member of the DMA Media Council and a Fellow of the IDM.
Ben has had the honour of being a Judge for the DMA Awards on five occasions and was part of the DMA Award winning team for his work with the RSPCA.
Ben strives for a happy and fulfilled team and is passionate about training and educating the next generation of media planners as well as learning a new trick or two himself, having completed the renowned Mark Ritson Mini MBA and finishing in the top 200 students globally. He also holds an ILM Level 4 in Leadership and Management. Ben hopes to shake up the media agency landscape with a new look on media planning and focus on innovation bringing media and technology together.
