Daniel Dunn CEO and Co-Founder of Paperplanes expalins how data and insights can be used to ensure digital marketers embrace an integrated marketing strategy including print.

Data has been described as the new oil of the 21st Century and yet even today far too little of it is used to inform direct mail strategy and provide high growth e-commerce companies with crystal clear ideas of attribution.

The Power of Print seminar is organised by Two Sides and the BPIF, in partnership with Canon, Fedrigoni and Printweek. To find out more about the benefits of becoming a Two Sides member, visit here www.twosides.info/become-a-member