Submitted by: The Two Sides Team January 21, 2021
This year, our UK partners’ seminar took place virtually and enabled us to invite members and key partners from across the UK!
The morning session was broken down into 3 parts;
Two Sides Campaigns, Activity and Plans for 2021
This session, delivered by Jonathan Tame, Managing Director of Two Sides, covered the core parts of Two Sides activity. Including the Anti-Greenwash campaign, the Love Paper campaign and Consumer Research.
Jonathan gave a detailed update on the achievements of 2020, and most importantly, the plans for 2021. Not least for Love Paper, where we plan to reach more consumers than ever.
Guest Speaker: Sarah Burns, Head of Media Solutions at Edit
Sarah provided an insightful, engaging presentation that outlined why print media is an integral part of their business, and how they are using Two Sides and Love Paper as a way to engage clients, and demonstrate that print media is not just an effective marketing solution, but also a sustainable one.
Making the most of Two Sides Marketing Materials and Resources
This session, delivered by Ebony Hutt, Campaign Manager for Two Sides UK, demonstrated to members how they can make the most of the Love Paper campaign. Including how they can harness the logo and brand on their print marketing and paper products to widen the important message the campaign delivers. Additionally, she detailed the many resources that are available for Two Sides members to use.
The full session was recorded, and you can watch it back by clicking on the link below.