Submitted by: The Two Sides Team May 10, 2021
We are pleased to present the Two Sides Q1 UK Campaign Update 2021.
The report that informs our valued members and wider stakeholders of the key successes from across the Two Sides and Love Paper campaigns.
We live in an increasingly digital world which has been accelerated by the global pandemic. We’ve had to adapt to working from home, home schooling and connecting with friends and family over Zoom or social media. Our new consumer survey (page 3) shows this has brought change to how we read and how we access news and content.
As we try to restore some normality, and as industries/companies look to re-establish themselves, the work of Two Sides is more important than ever to explain the physical haptic connectivity of our products, and that using paper is a sustainable and an attractive way to communicate and for packaging. We are working continually to ensure more people than ever understand this through the Love Paper campaign. We are grateful for the continued support from national newspapers and magazines, who have placed 116 adverts so far this year telling our great sustainable story.
We want as many people as possible to see and understand our messages and the facts about paper. Throughout 2021, we will harness the power of social media to do just that where, so far, we’ve reached over 500,000 people with our facts and information about the sustainability of print, paper and paper packaging.
Our work wouldn’t be possible without the support of our members. We are pleased to have welcomed 6 new members this year already. Thank you for your support; Doveton Press, Nutshell Creative Marketing, Umbrella Print, Cubiquity Media, Manson Group and Arjowiggins.
To review all of the results, please click the link below.