We are pleased to present the Two Sides UK Campaign Update which provides a summary of our recent activities and achievements in quarter 3 of 2021.
With an increasing desire to save costs, service providers, customer facing organisations and even governmental departments are increasingly focused on switching consumers and citizens away from paper to digital services and, in the process, are using unsubstantiated environmental claims (Greenwash) to justify their messages. The importance of tackling and getting these Greenwashing messages removed is clear when the financial cost to the paper, print and mailing industries which employs, in the UK, 116,000 people in more than 8,400 businesses, is better understood.
A 2021 survey by Two Sides revealed that 64% of European consumers believe European forests are shrinking when, in fact, they have been growing by an area equivalent to 1,500 football pitches every day. When it comes to the sustainability of print and paper, it is important to separate the Facts from the Myths. The new Myths & Facts booklet busts 9 of these unsubstantiated myths involving paper and the environment.
The journey to a more sustainable future includes our packaging choices. It is important that materials chosen are natural, renewable, recyclable and fit with the circular economy. The new packaging booklet, Paper Packaging – The Natural Choice, explains to brands, retailers and consumers the 8 powerful reasons why paper-based packaging is the sustainable choice.
Only together, using these positive environmental facts, can we tell the great sustainable story of paper-based products.