Thank you to all our members who joined the Two Sides UK Partners’ Meeting!
We hope you had an informative session as we provided updates of our UK activity, results in 2021, Love Paper engagement and reminded you that all our members have access to tools, resources and information that your business can use.
Our guest speaker Ian Gibbs, director of data leadership and learning at JICMAIL, presented Mail and the “new normal:” How changing consumer habits are reflected in mail campaign effectiveness. He examined the way in which mail is interacted with by consumers and how it has undergone a seismic shift over the past 18 months.
For those who missed the virtual meeting, we recorded the session and the video is now available for you to watch. The presentation is also available to download.