We are pleased to present the Two Sides Q4 UK Campaign Update 2020.
2020 will be a year that is written about in history books. The words ‘unprecedented’ and ‘global pandemic’ still ring fresh in our ears as we are experiencing a third national lockdown. The year presented challenges for us all, but we were determined to continue to tell the great environmental story of print, paper and paper-based packaging. Regardless of the pandemic, sustainability has remained a key talking point.
The awareness of the Love Paper campaign is growing. We are continually seeing more visitors to our website (lovepaper.org). Throughout 2020 we have had 21,000 website visitors, gained over 2,500 social media followers and 1000 newsletter subscribers.
As a member, get involved and use the Love Paper logo in your own communications to help spread this vital message. The logo can also be used by brands, your customers and you on paper-based communications and packaging to explain their sustainable and attractive attributes. Join the likes of Oliver Bonas, Papier, Fat Face and Argos/Sainsburys! Make your application here.
We continue to work hard to ensure brands understand the environmental credentials of print, paper and paper packaging. Our Anti-Greenwash campaign combats against those making misleading claims such as “Go online and save trees”. We have experienced our most successful year yet for Anti-Greenwash, having successfully changed 47 companies who have been making misleading claims about print and paper in their communications during 2020.
To review all of the results, please click the link below.