POP21 – Jonathan Tame, Two Sides

Research, this year by Two Sides, reveals how Covid-19 has impacted on consumers preferences for reading and receiving bills and statements. It also shows consumers continued perception that print and paper is wasteful and bad for the environment.

Jonathan shares this insight and how, together as an industry, we must tell consumers why they should LOVE PAPER, and paper packaging, as a sustainable choice.

Even in a dramatically changing landscape, the power of print remains unassailable and this year’s seminar will highlight the opportunities, and indeed challenges that a post-pandemic world presents.

The Power of Print seminar is organised by Two Sides and the BPIF, in partnership with Canon, Fedrigoni and Printweek. To find out more about the benefits of becoming a Two Sides member, visit here www.twosides.info/become-a-member