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  • Promote the sustainable and attractive attributes of print, paper and paper-based packaging

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  • European forests have been growing by an area equivalent to 1,500 football pitches every day!

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  • The European pulp and paper industry is also the biggest single user and producer of renewable energy in Europe

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About

Founded in 2008, Two Sides is a not-for-profit, global initiative promoting the unique sustainable and attractive attributes of print, paper and paper packaging.

The Two Sides campaign is a collaboration of companies from sectors including forestry, pulp and paper manufacturing, packaging, inks, pre-press, press, finishing, publishing, printing, envelopes and postal operators.

Two Sides operates throughout Europe, North America, South America, South Africa, Australia and New Zealand.

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Our Mission

To dispel common environmental misconceptions, inspire and inform businesses and consumers around the world with engaging, fact-based information about the sustainability and attractiveness of print, paper and paper packaging.

Our Vision

By uniting in common purpose with members of the print, paper and paper packaging industries, Two Sides aspires to ensure that, in a world of scarce resources, our renewable, recyclable and sustainable products can be enjoyed for generations to come.

Our Organisation

Two Sides is a not-for-profit organisation that endeavours to implement its Mission and seeks to reinforce confidence in the print, paper and paper packaging industries by:

  • Encouraging all members to support the Two Sides Mission and Principles.
  • Promoting the sustainability of the industry by publicising the positive steps that the industry is taking to reduce its environmental impact.
  • Making available to all stakeholders facts and information concerning the industry’s sustainability.
  • Engaging with companies, government, NGOs and any other organisations which issue erroneous and misleading claims about the environmental impact of the industry’s processes or products; presenting clearly the environmental facts and seeking the removal of such misleading claims.
  • Explaining and communicating the sustainability and effectiveness of print, paper and paper packaging in an increasingly environmentally aware world.
  • Seeking to be inclusive and extending the membership opportunity throughout the industry.
  • Encouraging members to promote the adoption of sustainable business initiatives amongst their business partners.

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Two Sides Member Principles

Members of Two Sides seek to minimise and reduce the environmental impact of their business activities so that they contribute to sustainable development.*

To become members of Two Sides, organisations must align with the following principles:

  • Conduct businesses in an environmentally and socially responsible manner.
  • Support and encourage forest certification schemes, as well as the practical use of recycled fibre in suitable products.
  • Support the purchasing of raw materials from sustainably managed sources.
  • Support the reduction of environmental footprints by eliminating or minimising negative environmental impacts.
  • Support the implementation of effective recycling schemes and the minimisation of print, paper and paper packaging waste in landfill.
  • Support the minimisation of waste, and use of water and energy, thus improving the sustainability of business operations.

*Two Sides bases its understanding of Sustainable Development on the World Commission on Environment and Development (the Brundtland Commission) definition:

“Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

Myths & Facts

When it comes to the sustainability of Print and Paper, it is important to separate the Facts from the Myths.

Packaging Facts

Paper packaging is made from renewable materials. It is durable, attractive, recyclable and biodegradable. It is an essential component of the circular economy.

Anti-Greenwash

Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.

Love Paper

Love Paper is a global consumer campaign promoting the sustainable and attractive attributes of print, paper and paper packaging.

© Two Sides 2022

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