Print and Paper in a Digital World
An international survey of over 10,700 consumers was commissioned by Two Sides and carried out by independent research company Toluna in June 2017.
The survey was undertaken in ten countries: Australia, Brazil, France, Germany, Italy, New Zealand, South Africa, Spain, the United Kingdom and the United States.
Overall, findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for security and privacy evident.
This report explores the myths about print and paper’s environmental impact, as well as dispelling the common misconception that consumers no longer refer reading in print or receiving paper communications from their service providers.